Shopify Masters Shaking Up Sparkling Water: Aerflo’s Path From Idea to $10 Million Raise
Jul 17, 2025
Buzz Wiggins and John Thorpe, co-founders of Aerflo, share their journey of launching a portable carbonation system aimed at disrupting the sparkling water industry. They talk about their commitment to sustainability and the innovative design that shaped their product. The duo discusses overcoming regulatory hurdles and the importance of consumer research in their development process. They also delve into effective fundraising strategies and the role of personal networks in their marketing efforts, highlighting the blending of functionality and environmental responsibility.
AI Snips
Chapters
Transcript
Episode notes
Humble First Prototype Success
- Their first prototype was a bike pump rigged onto a bottle cap with tubing and a pressure valve.
- They were shocked it worked and hearing the hiss of carbonated water gave them conviction to proceed.
Long Regulatory Journey for CO2 Capsules
- They spent three and a half years working with U.S. Postal Service to be the only company approved to ship CO2 capsules.
- A pivotal DOT meeting gave them regulatory approval that unlocked manufacturing possibilities.
Fundraising Requires Conviction
- Conviction is key before fundraising; know your idea's weaknesses and fix them.
- Approach investor meetings aiming for a "not no" to build momentum and improve your pitch.