
Shaking Up Sparkling Water: Aerflo’s Path From Idea to $10 Million Raise
Shopify Masters
00:00
Innovating Sparkling Sustainability
This chapter explores the journey behind launching an innovative sparkling water company, emphasizing the founders' commitment to sustainability and addressing environmental challenges. They discuss consumer research that shaped their product development and highlight the iterative process from prototype to market-ready version. Additionally, the chapter details the regulatory hurdles they faced, including navigating approvals for a unique CO2 refill capsule crucial for their production.
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