Shopify Masters How To Create A Viral Product And Sell Out Over 30,000 Units
Jul 15, 2025
Jen Yu and Alex Penfold, co-founders of Jaxon Lane, a men's skincare brand, reveal their journey of innovation in a traditionally female-dominated industry. They discuss the power of strategic PR and celebrity endorsements, like Nick Jonas, to catapult their brand. The duo shares insights on crafting effective marketing strategies that attract a premium male audience. They tackle the evolving landscape of men's skincare and the challenges of balancing business with family life, emphasizing authenticity and customer loyalty as cornerstones of their success.
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Origin of Jackson Lane
- Jackson Lane began when Alex kept using Jen's skincare products, leading to a product tailored for men.
- They designed a sheet mask in Korea to fit men's faces, especially those with facial hair.
Go In-Person for Quality
- Build strong in-person relationships with manufacturers to secure quality products.
- Traveling and personal interaction create trust manufacturers are reluctant to offer online buyers.
Unique Men's Skincare Needs
- Men's skin requires stronger active ingredients and focus on inflammation and hyperpigmentation.
- Products for men must absorb easily and avoid heaviness to align with men's skincare habits.