Jen Yu and Alex Penfold, co-founders of Jaxon Lane, a men's skincare brand, reveal their journey of innovation in a traditionally female-dominated industry. They discuss the power of strategic PR and celebrity endorsements, like Nick Jonas, to catapult their brand. The duo shares insights on crafting effective marketing strategies that attract a premium male audience. They tackle the evolving landscape of men's skincare and the challenges of balancing business with family life, emphasizing authenticity and customer loyalty as cornerstones of their success.
