Crafting Men's Skincare: Challenges and Triumphs

This chapter explores the journey of developing a skincare line specifically for men, addressing challenges in sourcing ingredients and finding manufacturers in Korea. The speakers share their insights on product formulation, marketing strategies, and the pivotal role of PR and influencer marketing in establishing their brand. Emphasizing the importance of creating a masculine identity that educates while appealing to a premium market, they discuss the transformative impact of incorporating effective skincare routines for men.