Shopify Masters Too Late to Start? Not for the Founder of This $1 Billion Brand
Jul 8, 2025
Danny Winer, Co-founder and CEO of Hexclad, shares his inspiring journey of building a $1 billion cookware brand. He discusses the pivotal role of innovation and direct-to-consumer sales that fueled their impressive growth during the pandemic. Winer dives into the emotional rollercoaster of entrepreneurship, emphasizing the importance of team culture and leading by example. He reflects on the necessity of resilience, learning from failures, and addressing consumer trust with quality, sustainable products that resonate with today’s audience.
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Founder Joy in Hiring
- Danny Winer shared how hiring others brought him immense joy and shifted his role from doing everything to empowering others.
- He values personally knowing new employees and fostering a tight-knit company culture.
Culture-Focused Hiring
- Hire people who fit your culture and respect their professional goals and personal lives.
- Encourage work-life balance so employees work hard 8 hours and then can leave to enjoy life.
Leadership by Example
- Lead by example by being willing to do any task, even the small ones like cleaning or breaking down boxes.
- Working harder and staying longer inspires your team to follow your dedication.