Shopify Masters Why This Michelin Chef Quit Momofuku & Alinea to Build His Million-Dollar Startup
Jul 22, 2025
Wallace Wong, a former Michelin-starred chef and bodybuilding champion, shares his incredible journey from prestigious kitchens like Momofuku and Alinea to founding Spatula Foods. He discusses his breakthrough mindset, the importance of living life without regrets, and his unique approach to pitching to investors. Wallace reveals the challenges of scaling up food production while ensuring quality and dives into the significance of building authentic relationships in the industry. His inspiring story combines resilience, ambition, and a passion for culinary excellence.
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Cancer Battle Fuels No-Regret Mindset
- Wallace Wong battled cancer young and vowed to live fully without regrets.
- This mindset drives his relentless pursuit of opportunities and embracing life's challenges.
Unexpected Culinary Passion Awakens
- Wallace never intended to be a chef because of his family's tough experience in the industry.
- He excelled in cooking competitions in school, reigniting his passion despite business school studies.
Cold Emails Open Doors
- Wallace cold-emailed top restaurants like Alinea and Noma while still in school.
- His perseverance landed him stagiaire roles, learning from world-class chefs.
