647: High Performance Coach: “This ONE Mindset Shift Changes Everything” | Todd Herman
Mar 25, 2025
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Todd Herman, a high-performance coach and bestselling author, dives into mindset shifts that can transform your approach to success. He shares powerful techniques, including the 'Alter Ego Effect,' which helps combat self-doubt and elevate your business game. With insights from coaching elite athletes, Todd discusses how to lead with confidence, the importance of personalized coaching, and practical strategies to achieve more in 90 days than most do in a year. Plus, he highlights how gratitude and community play essential roles in mental well-being.
Todd Herman emphasizes that overcoming self-doubt through the Alter Ego Effect allows individuals to unlock their full potential in business and life.
Effective coaching hinges on understanding clients' unique challenges and needs, fostering growth through patient inquiry and support.
To avoid overwhelm, entrepreneurs should align their goals with their capabilities, focusing on manageable tasks to achieve meaningful success.
Deep dives
The Journey of Todd Herman
Todd Herman's journey into coaching began accidentally in 1997 when he started mentoring athletes on their mental game after his college football career. Initially charging low fees, he gained valuable experience working closely with clients, which helped him build a successful coaching business. Over the years, he evolved his practice to include elite athletes, Olympians, and top business leaders, establishing a reputation in the mental game coaching field. His eventual partnership with organizations like Real Madrid and collaboration with stars such as Kobe Bryant solidified his status as a respected figure in performance coaching.
Key Mindset Principles for Entrepreneurs
Herman emphasizes the importance of understanding that even top performers experience doubt and challenges; their success lies in their work ethic and consistency. He advocates for matching challenges with capability to avoid feelings of overwhelm, which is heightened by the pressures of entrepreneurship today. Many aspiring entrepreneurs fall into the trap of taking on too much, leading to stress and anxiety without achieving meaningful results. By focusing on manageable goals that align with their capabilities, entrepreneurs can find flow and increase their chances of success.
Attributes of a Great Coach
A good coach possesses a deep desire for their clients' success, which extends beyond personal status. Herman notes that effective coaching involves understanding and addressing the unique challenges that clients face, rather than simply accepting their initial concerns. Asking clarifying questions can help uncover the root of clients' issues and potentially resolve them more efficiently. By being attentive and patient, coaches can create a supportive environment conducive to growth and transformation for their clients.
The Alter Ego Effect
Herman introduces the concept of the Alter Ego Effect, where adopting a secret identity can empower individuals to overcome self-doubt and perform at their best. This approach allows entrepreneurs to tap into different facets of their personality, letting them handle various roles within their professional life more effectively. Drawing from experiences with athletes, he highlights that creating an alter ego is not only transformative but also a practical application of leveraging one's creative imagination. By embodying this alter ego, individuals can break free from limiting beliefs and realize their full potential.
The Importance of Continuous Learning and Connection
Herman encourages continuous learning and connection with others as essential components of personal and professional growth. He practices gratitude by recognizing others' achievements, which not only nurtures relationships but also contributes positively to his own mental health. By seeking knowledge and insights on financial literacy, leadership, and relationships, individuals can expand their skillset and understanding of the world. Ultimately, to lead effectively, one must invest in self-awareness and foster connections that enrich both personal and professional lives.
Want to perform at your best, step up as a leader, and unlock your full potential — in business and in life?
In this wildly inspiring conversation, I’m joined by high-performance coach and best-selling author Todd Herman. With a career spent coaching elite athletes, entrepreneurs, and business leaders, Todd is sharing the mindset shifts and performance strategies that separate high achievers from the rest of the pack — including how to overcome self-doubt, lead with confidence, and hit your biggest goals faster.
Press play to discover: the powerful technique professional athletes use that can radically elevate your business game, what makes a truly great coach (and how to become one), how the ‘Alter Ego Effect’ can help you show up as your most empowered self, how to move past fear and doubt when building your business, what women entrepreneurs often get wrong (and how to shift it), the best way to become an epic leader, and how to achieve more in 90 days than most people do in a whole year.
If you're ready to get out of your own way, play at a higher level, and finally achieve the goals that matter most, then press play now — this one’s for you.