In 'Clear Thinking', Shane Parrish provides a comprehensive manual for improving decision-making and personal growth. The book highlights how most people operate on autopilot, driven by behavioral defaults shaped by biology, evolution, and culture. Parrish offers strategies to recognize and capitalize on pivotal moments between stimulus and response, using stories, mental models, and a 4-stage decision process (define, explore, evaluate, execute). The book aims to help readers build self-knowledge, self-control, and self-confidence, and to make better decisions by balancing emotions with rational thinking and gathering high-quality information.
In this book, Todd Herman explains how creating an 'alter ego' can help individuals unlock their full potential. Backed by scientific research and real-world examples, Herman shows how this concept, often used by top athletes and executives, can be applied to various aspects of life such as sports, business, career, parenting, and more. The book provides strategies for building and activating an alter ego to overcome self-doubt, negativity, and insecurity, and to empower individuals to become their best selves[2][4][5].
We all inhabit different identities throughout our day. Perhaps we’re entrepreneurs or employees, mothers or fathers, athletes or CEOs. But how can you harness the strengths of these different identities to get the best out of yourself? And can these different identities be used to get through tough times? Todd Herman calls on more than two decades of experience working with top performers on performance, strategy, mindset, and execution to discuss his thoughts on peak performance, the value of patience, the fear that prevents us from performing our best, imposter syndrome, and how he worked with Kobe Bryant to build the legendary alter-ego of The Black Mamba.
Herman has worked with elite athletes, peak performers, and entrepreneurial leaders for over 22 years. He helps them achieve their most ambitious goals by becoming more resilient, creative, confident, and courageous. He is also the author of the bestselling book
The Alter Ego Effect.
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The Knowledge Project with Shane Parrish 
