The Game with Alex Hormozi 19 Failures & Lessons | Ep 174
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Jan 29, 2020 Explore the pivotal lessons learned from failures in business and relationships, emphasizing the need to stay close to problems. Discover the balance between comfort and distance in personal dynamics, and how these can ignite excitement. Delve into the importance of patience and consistent effort for true success, along with cultivating strong habits for growth. Humorously navigate the complexities of relationships and the evolving nature of money, reinforcing that real fulfillment comes from within.
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Bolt-On Failure
- Alex Hormozi's "Bolt-On" supplement offer, positioned as a cold front-end product, failed.
- This taught him that products must solve pain, not just offer gain, and only challenge one belief at a time.
Hybrid Messaging Issues
- Alex Hormozi's "Hybrid" program messaging changes caused confusion and pushback from his audience.
- He learned the importance of protecting the core offering and avoiding unnecessary changes.
Retention App Misfire
- Alex Hormozi invested heavily in client retention app development, only to realize there's little demand for such products.
- This highlighted that small business owners prioritize acquisition over retention.
