The Game with Alex Hormozi

They discuss building repeatable content systems and a six-hour weekly routine for consistent output. Hiring deep dives cover assessing intelligence, creating objective tests, and when to pay up for rare talent. Frameworks for management, diagnosing performance, and predicting reality get practical focus. Personal reflections on priorities, trade-offs, and opening to new pursuits round out the conversation.

A fast-paced take on trade-offs and decision-making in life and business. Clear examples show why choices force sacrifices. Discussions challenge fear of failure and reframe worst-case scenarios. Conversations probe happiness, genetics, and why upside often hides in uncertainty. Final push to act, embrace risk, and keep trying.

Discussion on why selling to wealthier customers captures disproportionate profit. A top-down pricing strategy that starts high and uses tiered upsells is explained. Practical rules for 5–10x price jumps, anchoring expensive offers, and when to raise prices are covered. Tactics for qualifying leads, targeting high-spenders, and building a pricing-driven virtuous cycle are highlighted.

Rethink your financial goals as inflation diminishes purchasing power. A million dollars today won’t buy you as much in the future, so aim higher—consider aiming for $24 million. Increase your income rather than focusing solely on savings, and understand the true cost of present purchases. Invest in skills for high returns; spending $2,000 on skill development can unlock substantial future income. Live lean, allocate a learning budget, and accumulate skills as appreciating assets to ensure financial growth.

In a riveting conversation, Tony Robbins, a renowned life and business strategist, explores the essence of fulfillment. He reframes duty as opportunity, emphasizing that true joy comes from contributing to something larger than oneself. Robbins discusses the importance of growth through problems and shares his ambitious goal of providing a billion meals. He highlights shifting mindsets and language to enhance emotional connection and joy. Alongside Alex Hormozi, they dive into transforming suffering into purpose and setting impactful moonshot goals for personal and financial growth.

Alex Hormozi reshapes the narrative around passion, arguing that it’s rooted in enduring suffering rather than mere happiness. He emphasizes that true passion is rare and often obscured by the monotony of daily tasks. Hormozi urges listeners to choose high-reward pursuits despite inevitable hardships. He highlights that commitment and a clear sense of purpose sustain us through challenges. Personal anecdotes illustrate how accepting suffering is vital for growth, reinforcing that the journey is about finding meaning in hardship.

Discover the four business shapes and why knowing yours is crucial to growth. Explore the pros and cons of e-commerce, from fast scaling to capital dependencies. Delve into service businesses and their slow, steady growth, while learning how to productize and systematize talent management. Uncover the rapid rise of education models and their competitive landscape, as well as the importance of building a strong brand. Lastly, gain insights into the software industry, focusing on product obsession and matching business strengths to personal traits.

Discover retention strategies that boost customer loyalty and lifetime value, alongside the benefits of focusing on agency clients over individual coaches. Learn how to leverage lead magnets and automation to convert followers into clients. Explore the challenges of land acquisition for builders and the merits of buying talent versus whole companies. Uncover insights on effective sales operations, leadership incentives, and the importance of consistent training. Finally, dive into the shift from storm to retail in roofing and innovative subscription models for re-engagement.

Discover essential business rules to elevate your company's success. Learn how pricing strategies impact close rates and discover targets for maximizing customer lifetime value (LTV) relative to customer acquisition cost (CAC). Explore the 'Rule of 100' for testing lead generation channels and the critical need for rapid lead response. Delve into the importance of gross margins and cash collection goals for sustained growth, alongside innovative tactics for customer retention and conversion benchmarks. Alex shares valuable takeaways to guide your business decisions.

In a live Q&A, the host tackles scaling issues faced by a UAE real estate firm, pinpointing manpower as a key bottleneck. He emphasizes the importance of quickly securing office space over saving on costs. The transition from a top seller to a trainer is highlighted, alongside the need for documented sales processes. Strategies for creating consumable membership value are explored, with examples like 3D blueprints and vetted deals. Lastly, he discusses the significance of credibility and authority in partnerships to drive success.