The Game with Alex Hormozi Part 8: Making Your Money Model | $100M Money Models Audiobook | Ep 945
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Aug 19, 2025 Discover how true wealth is built by focusing on key activities and ignoring distractions. Learn effective techniques for crafting a successful money model, especially tailored for the gym industry. Dive into strategies that enhance customer attraction and maximize profits. Get insights on how to adapt your approach based on market feedback, ensuring sustainable growth. Tune in for valuable lessons from personal experiences on the journey to immense financial success.
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Licensing Grew From A Decoy Offer
- Alex discovered Gym Launch's licensing model by turning his free training and decoy offers into a paid implementation service.
- The premium $16,000 done-with-you offer scaled to $476,000/month in three months and exposed the need for upsells.
Upsells And Payment Plans Exploded Revenue
- Alex created Gym Lords, a $42,000/year upsell, and used prepaid discounts and payment-plan downsells to convert more owners.
- Stacking classic upsell, continuity and flexible payment options pushed revenue to $1.5M/month and then $2.3M/month.
Adding A Second Business Multiplied Revenue
- Integrating Prestige Labs with Gym Launch created a second money model and doubled monthly revenue to $4.4M by 2020.
- A few strong products combined with a deliberate money model drove dramatic growth.
