The Game with Alex Hormozi

Dive into advanced offer stacking strategies designed to simplify business growth. Learn the importance of keeping complexity low and how to match your offers with customers' buying abilities. Discover ways to identify monetizable needs and capitalize on referrals through affiliate commissions. Uncover the ultimate framework for attractive offers that maximize customer lifetime value and explore a practical weight-loss sales flow. Finally, get tips on choosing the right offers at the right time for maximum impact.

Dive into the essentials of customer acquisition costs, where accurate tracking can reveal hidden losses and optimize growth. Discover how to calculate CAC by various channels, with insights from real-world examples like outreach and content marketing. Alex shares staggering figures, showing how paid ads can lead to higher costs. He emphasizes the importance of understanding CAC to invest wisely in the most efficient channels and then moves onto increasing lifetime gross profit per customer for greater success!

Discover the intriguing concept of the 'expensive customer' and how faster payback can drive scalable growth. Alex delves into the importance of customer-finance acquisition, explaining how ensuring gross profit outpaces customer acquisition cost is crucial. He advocates for a 2x payback strategy, highlighting three key levers to help businesses fund their growth through their customers. Tune in for insightful lessons from Alex's journey to financial success!

Discover the 'Three Levers of CFA' that can supercharge your business growth. Learn how to acquire more customers and boost their lifetime value while lowering acquisition costs. Alex breaks down customer acquisition metrics and illustrates them with engaging examples. He also reveals the significance of reducing the payback period for faster cash flow, emphasizing that these strategies are essential for rapid expansion. Gain valuable insights on turning lessons learned from setbacks into a roadmap for success!

Discover the secrets of crafting premium promotions that can skyrocket your business. Learn why high-ticket offers outperform volume models, drawing parallels with the tale of a $50,000 burger. Uncover the requirements for a successful Grand Slam offer and how to strategically start with free or discounted models. Explore the pros and cons of premium pricing, including simpler economics and the need for strong sales skills. Wrap up with tips on making your offers irresistible and when to deploy premium strategies in your business.

Discover the levels of customer-financed acquisition and how they impact business growth! Alex Hormozi breaks down three CFA levels, from high-risk initial stages to achieving viral growth with profits exceeding customer acquisition costs. Hear real case studies showing how startups can leverage this model for rapid revenue increases. He emphasizes that cash should not limit your growth and highlights the importance of mastering customer acquisition as a sustainable strategy. Shift your mindset and learn to harness your customers to fund your business expansion!

Discover how free and discounted promotions can attract customers and create a thriving business. Alex shares his transformative experience from a pivotal keynote that generated valuable contacts. Learn how to turn those contacts into opportunities by offering services for free initially. He details why starting with low-friction offers builds demand and highlights the importance of communicating clear benefits to potential customers. Finally, delve into strategies for monetizing that flow by gradually increasing pricing and adding upsells.

Discover the secrets to identifying your ideal customer and maximizing profits. Learn how to effectively survey customers and pinpoint top spenders while analyzing shared traits among them. Alex highlights re-engineering your messaging to attract high-value clients and demonstrates how serving them can multiply your profit margins. Tips include narrowing your focus for better long-term gains and merging marketing with sales to optimize customer qualification. The insights from real case studies illustrate the power of targeting the right audience.

Explore the power of free promotions and their surprising effectiveness in attracting customers. Discover how making an offer free can dramatically boost conversion rates and reveal market demand. Learn about the balance between lead volume and quality, and why operational strain might follow a successful free campaign. Debunk myths about free offers attracting cheap customers and understand the strategic differences between free and premium models. Alex shares practical tactics to maintain quality while leveraging free offers for business growth.

The host shares valuable free resources and previews a series aimed at scaling businesses. He offers insights on scaling support for profitable companies with over $1M EBITDA, drawing from his own journey. Alex discusses hiring strategies at Acquisition.com and highlights his top-ranked podcast that tracks his climb from zero to $100M. He encourages listeners to share their thoughts and reviews, fostering a community of growth and learning in entrepreneurship.