The Game with Alex Hormozi

Discover the levels of customer-financed acquisition and how they impact business growth! Alex Hormozi breaks down three CFA levels, from high-risk initial stages to achieving viral growth with profits exceeding customer acquisition costs. Hear real case studies showing how startups can leverage this model for rapid revenue increases. He emphasizes that cash should not limit your growth and highlights the importance of mastering customer acquisition as a sustainable strategy. Shift your mindset and learn to harness your customers to fund your business expansion!

The host shares valuable free resources and previews a series aimed at scaling businesses. He offers insights on scaling support for profitable companies with over $1M EBITDA, drawing from his own journey. Alex discusses hiring strategies at Acquisition.com and highlights his top-ranked podcast that tracks his climb from zero to $100M. He encourages listeners to share their thoughts and reviews, fostering a community of growth and learning in entrepreneurship.

Dive into advanced offer stacking strategies designed to simplify business growth. Learn the importance of keeping complexity low and how to match your offers with customers' buying abilities. Discover ways to identify monetizable needs and capitalize on referrals through affiliate commissions. Uncover the ultimate framework for attractive offers that maximize customer lifetime value and explore a practical weight-loss sales flow. Finally, get tips on choosing the right offers at the right time for maximum impact.

Unravel the secrets of customer acquisition finance as Alex explains the payback period using a lemonade stand analogy. Discover how faster payback accelerates business growth and the profound impact of gross margins on profit. Learn about 30-day cash, a crucial metric, and how to leverage customer payments for scalable growth. Alex contrasts different acquisition channels, showcasing the power of low CAC and rapid payback for exponential results. Prepare for a masterclass in financing your business through strategic reinvestment!

Explore the power of free promotions and their surprising effectiveness in attracting customers. Discover how making an offer free can dramatically boost conversion rates and reveal market demand. Learn about the balance between lead volume and quality, and why operational strain might follow a successful free campaign. Debunk myths about free offers attracting cheap customers and understand the strategic differences between free and premium models. Alex shares practical tactics to maintain quality while leveraging free offers for business growth.

Explore the art of Advanced Offer Stacking, a strategy that can lead to generational wealth. Discover how to visualize lifetime gross profit and optimize offers for maximum customer value. Uncover the reasons why certain offers were left out of the main models and learn how understanding the back end can enhance your customer acquisition efforts. Alex shares valuable lessons on how stacking offers makes customers more profitable, promising some wild insights along the way!

Delve into the innovative pick-your-price attraction offer, where goodwill meets savvy marketing. Hear how a free car wash inspired a unique business strategy during COVID. Discover how gyms adapted this approach to boost sales and engagement. Learn about crafting different payment tiers to entice customers and foster commitment. Explore real-world examples across various businesses, showing how this tactic can enhance conversion rates and customer satisfaction. It's a blend of altruism and business insight that's hard to resist!

Discover how free and discounted promotions can attract customers and create a thriving business. Alex shares his transformative experience from a pivotal keynote that generated valuable contacts. Learn how to turn those contacts into opportunities by offering services for free initially. He details why starting with low-friction offers builds demand and highlights the importance of communicating clear benefits to potential customers. Finally, delve into strategies for monetizing that flow by gradually increasing pricing and adding upsells.

Discover the secrets to identifying your ideal customer and maximizing profits. Learn how to effectively survey customers and pinpoint top spenders while analyzing shared traits among them. Alex highlights re-engineering your messaging to attract high-value clients and demonstrates how serving them can multiply your profit margins. Tips include narrowing your focus for better long-term gains and merging marketing with sales to optimize customer qualification. The insights from real case studies illustrate the power of targeting the right audience.

Discover the 'Three Levers of CFA' that can supercharge your business growth. Learn how to acquire more customers and boost their lifetime value while lowering acquisition costs. Alex breaks down customer acquisition metrics and illustrates them with engaging examples. He also reveals the significance of reducing the payback period for faster cash flow, emphasizing that these strategies are essential for rapid expansion. Gain valuable insights on turning lessons learned from setbacks into a roadmap for success!