The Game with Alex Hormozi The System I Use to Make People Actually Listen |Ep 979
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Dec 17, 2025 Dive into the SPCL framework, a four-part strategy for boosting influence: Status, Power, Credibility, and Likeness. Discover how status influences customer behavior and the importance of earned power. Learn why authenticity and relatability matter in building connections. Alex emphasizes the value of live content and consistent output, detailing how 35,000 pieces can amplify reach. He also advocates for creating targeted content for specific audiences, ensuring the quality of engagement trumps mere view counts.
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Book Launch Demonstrated Multiple SPCL Wins
- Alex uses his $100M+ book launch as an example that simultaneously created status and credibility.
- That event let him both claim resources and show observable proof that his methods work.
Be Unapologetically Yourself
- Be yourself and lean into the nuances that make you unique rather than copying archetypes.
- Defend why you do things so your likeness becomes authentic instead of scripted.
Parents Show How Influence Is Built
- Parents illustrate how SPCL stacks: they control scarce resources, deliver reinforcement cycles, and look like you.
- Early life conditioning explains why people comply even against conscious dislike.
