The Game with Alex Hormozi The System I Use to Make People Actually Listen |Ep 979
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Dec 17, 2025 Dive into the SPCL framework, a four-part strategy for boosting influence: Status, Power, Credibility, and Likeness. Discover how status influences customer behavior and the importance of earned power. Learn why authenticity and relatability matter in building connections. Alex emphasizes the value of live content and consistent output, detailing how 35,000 pieces can amplify reach. He also advocates for creating targeted content for specific audiences, ensuring the quality of engagement trumps mere view counts.
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Four Elements That Create Influence
- Influence comes from four stackable elements: Status, Power, Credibility, and Likeness (SPCL).
- Stacking all four yields far more compliance than having any one alone.
Power Comes From Delivered Results
- Power grows from say-do correspondence: delivering results after asking someone to act.
- Repeated reinforcement cycles increase a speaker's ability to get future compliance.
Book Launch Demonstrated Multiple SPCL Wins
- Alex uses his $100M+ book launch as an example that simultaneously created status and credibility.
- That event let him both claim resources and show observable proof that his methods work.