The Game with Alex Hormozi The Lie That Keeps Entrepreneurs Broke | Ep 973
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Dec 2, 2025 In a thought-provoking discussion, the host emphasizes the importance of precise language in defining business terms. He challenges the myth of saturated markets, revealing that most entrepreneurs only tap a fraction of potential customers. Through engaging anecdotes, he illustrates how competition can actually signal opportunity. Listeners are urged to expand their outreach across multiple platforms and channels. The discussion culminates with strategies for persistent growth and a call to embrace the challenges that lead to success.
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How Language Becomes Reinforced Behavior
- Alex recounts mislearning how to respond when his wife Layla cried, which reinforced anger as a way to stop her crying.
- He used this to illustrate how language and behavior shape responses and form vicious cycles.
Market Perception Is Vastly Underestimated
- Most entrepreneurs wildly underestimate their total addressable market and have tapped <1% of it.
- Looking through a single channel is like viewing your business through a keyhole instead of opening a massive door.
Outbound Broke His Assumption About Reach
- Alex shares discovering a gym-software company doing $10M/month that sourced leads via outbound.
- That example shattered his belief about how limited lead channels could be.
