The Game with Alex Hormozi

Dive into the concept of freemium as an attraction strategy, learning who should use it and who should steer clear. Discover how freemium can drive customer acquisition through viral growth, but only with zero marginal costs for users. Explore successful examples like Dropbox and Spotify, and get insider tips on designing valuable offers that lead to paid upgrades. Understand the common pitfalls, from giving away too much core value to low conversion rates. It’s a powerful model, yet challenging to master!

Discover how massive discounts can spark action from reluctant customers and why they should be part of a broader offer. Explore four creative ways to present discounts, from percentages to final prices, and learn when to use absolute pricing for clarity. Uncover the benefits of using discounts to generate leads and aid conversions, while avoiding the risks of training customers to wait for deals. Plus, find out about a clever five-minute appointment method to pre-qualify leads and ensure sales efficiency.

Delve into the innovative pick-your-price attraction offer, where goodwill meets savvy marketing. Hear how a free car wash inspired a unique business strategy during COVID. Discover how gyms adapted this approach to boost sales and engagement. Learn about crafting different payment tiers to entice customers and foster commitment. Explore real-world examples across various businesses, showing how this tactic can enhance conversion rates and customer satisfaction. It's a blend of altruism and business insight that's hard to resist!

Dive into advanced offer stacking strategies designed to simplify business growth. Learn the importance of keeping complexity low and how to match your offers with customers' buying abilities. Discover ways to identify monetizable needs and capitalize on referrals through affiliate commissions. Uncover the ultimate framework for attractive offers that maximize customer lifetime value and explore a practical weight-loss sales flow. Finally, get tips on choosing the right offers at the right time for maximum impact.

Discover the secrets to identifying your ideal customer and maximizing profits. Learn how to effectively survey customers and pinpoint top spenders while analyzing shared traits among them. Alex highlights re-engineering your messaging to attract high-value clients and demonstrates how serving them can multiply your profit margins. Tips include narrowing your focus for better long-term gains and merging marketing with sales to optimize customer qualification. The insights from real case studies illustrate the power of targeting the right audience.

Discover how attraction offers and free presentations can transform customer acquisition. Learn about the power of captivating presentations, illustrated by a Ferrari giveaway that pre-sells audiences. Alex shares insights on structuring free dinner events and multi-day challenges to convert cold traffic. Delve into the core beliefs that presentations must address to overcome buyer objections. Finally, explore the importance of long-form content, as more exposure leads to trust and higher-ticket sales.

Unravel the secrets of customer acquisition finance as Alex explains the payback period using a lemonade stand analogy. Discover how faster payback accelerates business growth and the profound impact of gross margins on profit. Learn about 30-day cash, a crucial metric, and how to leverage customer payments for scalable growth. Alex contrasts different acquisition channels, showcasing the power of low CAC and rapid payback for exponential results. Prepare for a masterclass in financing your business through strategic reinvestment!

Discover the secrets of crafting premium promotions that can skyrocket your business. Learn why high-ticket offers outperform volume models, drawing parallels with the tale of a $50,000 burger. Uncover the requirements for a successful Grand Slam offer and how to strategically start with free or discounted models. Explore the pros and cons of premium pricing, including simpler economics and the need for strong sales skills. Wrap up with tips on making your offers irresistible and when to deploy premium strategies in your business.

Explore the power of precise wording and tone in sales! Discover why having a solid script is essential for success and learn effective techniques to master it. Alex shares how to use pauses and pitch to engage prospects, while emphasizing the importance of tone during crucial closing moments. He also dives into common sales mistakes and the art of aligning solutions to customer needs. Finally, get insights on crafting a compelling final pitch that leads to a successful ask.

The host explores a powerful strategy: doubling down on what already works for better results. He shares the incredible growth story of a real estate platform scaling from $200M to $1.2B through sheer volume of events. The focus is on developing discipline through repetition, and why doing more than competitors is essential. Insights include evaluating big bets and maximizing output instead of getting lost in tiny optimizations. The takeaway is clear: if you want to win, prioritize action and think big!