The Game with Alex Hormozi $250M Lessons in Bite-Sized Chunks | Ep 914
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Jun 25, 2025 
Annie Williams supports her husband's lending company, Capital Direct Funding, and seeks guidance on scaling the business while navigating family dynamics. She and Alex delve into the challenges of integrating family relationships with business decisions, exploring vital roles for success. They discuss innovative marketing strategies to attract clients and the implications of cultural expectations in family-run businesses. Annie shares her experiences balancing growth with personal connections, offering insights into strategic growth and adaptability in the lending sector.
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Brand Without MD Credential
- You can build a brand as an expert in preventive health without an MD.
- Focus on impact and branding rather than credentials alone to achieve your goals.
Fix Demand to Grow Staff
- Address demand constraints by increasing the number of patients.
- Filling clinician schedules improves staff retention and growth potential.
Simplify Advertising Language
- Simplify your advertising language to below third-grade reading level.
- Clear and straightforward messaging beats clever jargon in attracting customers.