

Lead Gen vs. Closing: Which One’s Broken? | Ep 913
196 snips Jun 23, 2025
Discover the secrets to boosting your business growth and brand recognition. Learn how to balance cash flow while expanding and the significance of core competencies. Hear a real-life case about a grease removal service and its fire safety impact on restaurants. Explore ways to eliminate customer friction in a crowded market and generate leads year-round, even for seasonal businesses. Finally, dive into effective sales strategies and the importance of focus in achieving sustained growth.
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Optimize Existing Sales First
- Focus on mechanizing and scaling existing sales processes before investing in brand awareness.
- Break the sales motion into clear steps and optimize outbound outreach to efficiently increase customer acquisition.
Double Down on Core Business
- Double down on your proven core business instead of diversifying into cash-intensive new products.
- Avoid complex expansions that distract from growth of your main revenue driver.
Decommoditize Your Service Offering
- Differentiate your service by eliminating customer pains and friction points to avoid commoditization.
- Focus on making the service experience easy and valuable to justify premium pricing over competitors.