The Game with Alex Hormozi Lead Gen vs. Closing: Which One’s Broken? | Ep 913
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Jun 23, 2025 Discover the secrets to boosting your business growth and brand recognition. Learn how to balance cash flow while expanding and the significance of core competencies. Hear a real-life case about a grease removal service and its fire safety impact on restaurants. Explore ways to eliminate customer friction in a crowded market and generate leads year-round, even for seasonal businesses. Finally, dive into effective sales strategies and the importance of focus in achieving sustained growth.
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Optimize Existing Sales First
- Focus on mechanizing and scaling existing sales processes before investing in brand awareness.
- Break the sales motion into clear steps and optimize outbound outreach to efficiently increase customer acquisition.
Double Down on Core Business
- Double down on your proven core business instead of diversifying into cash-intensive new products.
- Avoid complex expansions that distract from growth of your main revenue driver.
Decommoditize Your Service Offering
- Differentiate your service by eliminating customer pains and friction points to avoid commoditization.
- Focus on making the service experience easy and valuable to justify premium pricing over competitors.