The Game with Alex Hormozi Your Market Isn’t the Limit. Your Mind Is. | Ep 972
399 snips
Nov 27, 2025 The host dives into how mindset impacts business success, challenging the notion of saturated markets. He argues that most entrepreneurs only tap into a fraction of demand and that perceived saturation often serves as ego protection. The discussion highlights that competition signals opportunity, not a market shrinkage, and outlines strategies for market expansion. Key insights include the importance of creating diverse content and understanding industry constraints for business growth. Ultimately, it's about framing adversity as an advantage.
AI Snips
Chapters
Books
Transcript
Episode notes
Market Perception Is The Real Limit
- Most entrepreneurs dramatically underestimate their total addressable market and have tapped <1% of it.
- Look beyond a single channel or platform to see the real size of your market and opportunity.
Own Skill Gaps, Not Market Limits
- Stop blaming market saturation and own the skills you lack, like advertising and messaging.
- Reframe failures as skill gaps you can learn instead of external limits you cannot control.
Outbound Broke His Belief
- Alex describes recruiting a lead rep who said his gym software company did $10M/month using outbound.
- That discovery broke Alex's belief about how big demand could be from outbound channels.
