The Game with Alex Hormozi Why I Still Learn New Ad Platforms The Same Way I Did At $0 | Ep 980
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Dec 18, 2025 Explore the importance of hands-on learning in your industry and the value of apprenticeship for skill acquisition. Discover strategies for scaling leads through TikTok and Instagram with effective content and CTA techniques. Learn how to build authority by starting small and gaining feedback, and why it's crucial for business owners to master their marketing skills. Hear insights on creating narrative-driven content for a jewelry brand while maintaining audience engagement through a consistent core message and innovative lead generation.
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Earn And Learn Before Scaling
- Do earn and learn by working 1–3 years in the industry before scaling your own business.
- Use that time to build default ways of operating and reduce costly trial-and-error.
Apprenticing Paid Off
- Alex apprenticed at a successful gym and accepted minimum wage to learn the business hands-on.
- He learned email marketing and other skills that YouTube couldn’t teach him at the time.
Send TikTok Leads To Instagram DMs
- On TikTok, use the CTA 'DM me on Instagram' and link to your Instagram to monetize higher-ticket offers.
- This funnels TikTok interest into an established Instagram DM sales process you already operate.