The Game with Alex Hormozi The Hard Truth About Growth Most Founders Avoid. Hormozi Hotline feat. Leila Hormozi | Ep 976
170 snips
Dec 10, 2025 Alex and Leila tackle the tough realities of scaling businesses, emphasizing the importance of billing predictability to reduce client churn. They explore effective onboarding practices and advise entrepreneurs on leveraging data for lead costs. The duo offers insights into growing a local newsletter and optimizing pricing for services, highlighting the value of high-quality lead magnets. They also discuss staffing options for coaching models and encourage repurposing content to boost visibility and leads across platforms.
AI Snips
Chapters
Books
Transcript
Episode notes
Validate Unit Economics Before Scaling
- Get more sample size and data before scaling an ad-based pay-per-show agency to validate unit economics.
- Go upmarket and target clients spending 10x more to protect margins and reduce volatility.
Prevent Churn With Predictable Billing
- Communicate predictable billing for pay-per-show clients to reduce churn and surprise invoices.
- Give range estimates or regular updates so clients expect charges and avoid unexpected bills.
Use A Self-Liquidating Front End
- Create a self-liquidating front-end offer on your newsletter thank-you page to make acquisition profitable.
- Sell a low-priced digital pack to offset subscriber acquisition cost and scale ad spend confidently.
