This week's episode, I chat with Chris Zeunstrom, the Founder and CEO of Ruca and Yorba. Ruca is a global design cooperative and founder support network, while Yorba is a reverse CRM that aims to reduce your digital footprint and keep your personal information safe. Through his businesses, Chris focuses on solving common problems and creating innovative products. In our conversation, we talk about building a privacy-first company, the digital minimalist movement, and the future of decentralized identity and storage.

Chris shares his journey as a privacy-focused entrepreneur and his mission to prioritize privacy and decentralization in managing personal data. He also explains the digital minimalist movement and why its teachings reach beyond the industry. Chris touches on Yorba's collaboration with Consumer Reports to implement Permission Slip and creating a Data Rights Protocol ecosystem that automates data deletion for consumers. Chris also emphasizes the benefits of decentralized identity and storage solutions in improving personal privacy and security. Finally, he gives you a sneak peek at what's next in store for Yorba.

Topics Covered:

How Yorba was designed as a privacy-1st consumer CRM platform; the problems that Yorba solves; and key product functionality & privacy features
Why Chris decided to bring a consumer product to market for privacy rather than a B2B product
Why Chris incorporated Yorba as a 'Public Benefit Corporation' (PBC) and sought B Corp status
Exploring 'Digital Minimalism'
How Yorba's is working with Consumer Reports to advance the CR Data Rights Protocol, leveraging 'Permission Slip' - an authorized agent for consumers to submit data deletion requests
The architectural design decisions behind Yorba’s personal CRM system
The benefits to using Matomo Analytics or Fathom Analytics for greater privacy vs. using Google Analytics
The privacy benefits to deploying 'Decentralized Identity' & 'Decentralized Storage' architectures
Chris' vision for the next stage of the Internet; and, the future of Yorba

Guest Info:

Follow/Connect with Chris on LinkedIn
Check out Yorba's website

Resources Mentioned:

Read: TechCrunch's review of Yorba
Read: 'Digital Minimalism - Choosing a Focused Life In a Noisy World' by Cal Newport
Subscribe to the Bullet Journal (AKA Bujo) on Digital Minimalism by Ryder Carroll
Learn about Consumer Reports' Permission Slip Protocol
Check out Matomo Analytics and Fathom for privacy-first an

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