The Game with Alex Hormozi How to Charge 3x Without Losing Clients. Hormozi Hotline | Ep 975
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Dec 9, 2025 In a lively discussion, Alex Hormozi emphasizes the importance of viewing education and marketing as investments. He contrasts being a technician with a businessman, using a leather-wallet analogy to highlight scalable systems. The conversation dives into revenue models, promoting either sticky recurring income or high-ticket offerings. Alex also suggests decommoditizing services to justify higher prices and crafting unique experiences. Finally, he encourages improving one's own business before helping others, setting the stage for real growth.
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Treat Education As Investment
- If you pay one-time education expenses, treat them as investments unless you learned nothing.
- Keep focusing on skill acquisition because it compounds into future business value.
Choose Artist Or Businessman Path
- You must choose between being an artist (technician) or a businessman and accept different skillsets.
- The artist raises price per unit; the businessman builds systems, hires, and scales production.
Gym Money Went To Zero
- Alex says all the money he had from his gyms went to zero after five years.
- He frames the only lasting outcome as the skills you build from staying in the game.