The Game with Alex Hormozi If I Started A Business in 2026, I'd Do This | Ep 977
1422 snips
Dec 11, 2025 Discover how to build a business from scratch by choosing between high-ticket sales or low-cost offerings. Learn why selling premium, one-on-one services can provide early cash flow and a foundation for scalable growth. Hear about the advantages of targeting high-value clients and creating exclusive, premium offers that drive word-of-mouth referrals. Alex also shares strategies to increase perceived value, boost brand perception, and effectively articulate customer pain points. It's all about charging more and enhancing service!
AI Snips
Chapters
Transcript
Episode notes
Cut Supply To Raise Price
- Cut supply when demand exists to force price increases and create leverage.
- Use a high-priced, scarce offer to shift perception and justify premium positioning.
Always Present A Premium Offer
- List a high-ticket offer and confront the price directly when offering it.
- If prospects balk, offer a scaled-down version that captures most of the value.
Premium Sales Drive Profit
- Even tiny volumes of high-ticket sales can double revenue and dominate profit.
- A few premium buyers produce high-margin cash that funds the scalable business.