The Game with Alex Hormozi If I Started A Business in 2026, I'd Do This | Ep 977
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Dec 11, 2025 Discover how to build a business from scratch by choosing between high-ticket sales or low-cost offerings. Learn why selling premium, one-on-one services can provide early cash flow and a foundation for scalable growth. Hear about the advantages of targeting high-value clients and creating exclusive, premium offers that drive word-of-mouth referrals. Alex also shares strategies to increase perceived value, boost brand perception, and effectively articulate customer pain points. It's all about charging more and enhancing service!
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Business Is An Arbitrage
- Businesses are an arbitrage: spend resources to get superior throughput on the other side.
- The middle market is dangerous; sell very expensive to few or very cheap to many.
High-Value Client Funded Growth
- Alex described a personal training client who paid cash for five 90-minute sessions per week, creating large monthly cashflow.
- That one-on-one revenue funded reinvestment to grow the gym business.
Sell Time One-On-One Early
- Sell your time one-on-one initially because it teaches faster and funds growth.
- Charge high rates so a few clients produce outsized cashflow and learning.