The Game with Alex Hormozi Q&A. Growth Is Just Constraint Removal | Ep 991
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Jan 14, 2026 Discover retention strategies that boost customer loyalty and lifetime value, alongside the benefits of focusing on agency clients over individual coaches. Learn how to leverage lead magnets and automation to convert followers into clients. Explore the challenges of land acquisition for builders and the merits of buying talent versus whole companies. Uncover insights on effective sales operations, leadership incentives, and the importance of consistent training. Finally, dive into the shift from storm to retail in roofing and innovative subscription models for re-engagement.
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Spend Double To Test Ads
- When testing paid ads, spend at least 2x your target CAC to get meaningful feedback quickly.
- Smaller test spends slow learning and make it impossible to know if a campaign works.
Lead With Niche Case Studies
- Position your CRM/offering with clear niche case studies showing real coaches who converted followers to clients.
- Lead with specific proof and a short how-to lead magnet to overcome skepticism.
Sell Up One Level To Agencies
- If you don't want to be a consumer-facing guru, sell to agencies above your end users and offer sticky backend services.
- Be prepared to serve both agency clients and their end customers with dedicated success teams.