The Game with Alex Hormozi we made 106M in 72 hours. | Ep 987
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Jan 6, 2026 Alex Hormozi kicks things off by launching his $100M Money Models book and aiming to break a Guinness World Record for the fastest-selling nonfiction book. He dives into last-minute preparations and emphasizes teamwork while identifying potential launch hiccups. As the launch begins, momentum builds with social proof and surging sales, celebrating team efforts. With confirmation of breaking the record, Alex motivates his team to focus on making an impact rather than just hitting financial milestones.
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Design The Environment For Focus
- Control the environment to minimize distractions and keep the audience focused on your message.
- Design staging and visuals to limit external stimuli so the presenter can perform at peak focus.
Proof Trumps Famous Names
- Big launches can compete with celebrity authors by engineering proof and scale, not relying on fame.
- Alex Hormozi used real-time demonstration and preparation to create credibility and belief.
Rehearse The Launch Flow
- Practice the exact flow until it becomes automatic so you can perform and manage multiple tasks live.
- Rehearse movement, camera cues, and verbal transitions to avoid mistakes under pressure.
