The Game with Alex Hormozi The Shortcut to High Margin Income. Hormozi Hotline | Ep 984
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Dec 30, 2025 Alex Hormozi dives into the art of monetizing skills, recommending packaging automation expertise into memberships. He humorously shares his sandwich-eating habits amidst serious business advice. The conversation covers strategies for growing practices—suggesting content-rich marketing for medical professionals and outreach tactics for wedding photography. Alex also emphasizes the importance of storytelling on LinkedIn and practical steps for validating products, while discussing fee structures for various services. Expect insights and actionable tips throughout!
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Turn Skill Into A High-Margin Course
- Do package your automation skill as a paid certification or annual membership to scale to high margins.
- Price it around $3k–$6k and sell via sales calls to reach $500k net profit faster.
Sandwich Rituals For Consistent Lunches
- Alex shares his sandwich ritual including pre-tearing meat and front-loading sauce to control ratios.
- He eats sandwiches daily and uses this method to keep consistent portioning and flavor.
Use Content And Concierge Pricing For Doctors
- Advertise aggressively with content to grow a new medical practice against established competitors.
- Consider concierge (cash-based) pricing to earn higher margins and fewer patients for better lifestyle.