The Game with Alex Hormozi The Question That Actually Fixes Your Business | Ep 988
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Jan 7, 2026 The discussion kicks off with the importance of asking the right questions in business. A memorable story illustrates how wrong inquiries can derailed progress. Alex emphasizes that notes are useless without actionable steps. He introduces the 6M framework to diagnose business scaling issues. Metrics are highlighted as key to predictability, and Alex dissects financial constraints while advocating the use of industry benchmarks. The conversation ends with insights on manpower challenges and the cyclic nature of business constraints.
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Costly Question That Didn't Move The Needle
- A participant asked Alex about the closure framework after flying in and spending resources to attend.
- Alex pointed out that if their 40% close rate isn't the constraint, the answer won't change their business.
One Or Two Right Moves Trump Everything Else
- Getting one or two things right lets you get almost everything else wrong and still win.
- Focus your resources on the few high-leverage actions you will actually commit to at home.
Ask The One Question That Reveals Constraints
- Ask "Why can't we do more of what we're currently doing?" to find the primary constraint.
- Use the answer as an off-ramp to diagnose and attack the real bottleneck before scaling.