The Game with Alex Hormozi The Easiest Way to Make More Money With the Same Audience. Hormozi Hotline | Ep 982
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Dec 24, 2025 In this engaging conversation, insights on monetizing a Spanish soccer podcast and scaling media businesses are shared. Alex explores various media monetization options like ad spots and affiliate deals. He also offers advice on enhancing a YouTube fitness coaching brand by improving content and optimizing outreach strategies. Plus, he provides tips on repositioning SEO services to attract higher-revenue clients and discusses creative marketing for beauty salons. Each topic is brimming with actionable strategies!
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Grow A Media Business By Selling More Spots
- Sell more media spots to grow a media business quickly and with low complexity.
- Expand audience or charge higher rates as viewership increases to raise revenue per slot.
Media Business Risk-Reward Continuum
- Media businesses sit on a risk-reward continuum from affiliate to owning a product.
- Owning a product offers highest upside but also distracts and increases operational risk.
Start With Affiliate Deals Before Owning Product
- Start as an affiliate if you want minimal risk and simple monetization.
- Move to sponsorships or white-labeling as you accept more operational involvement and upside.
