The Game with Alex Hormozi Part 2: What Is A Money Model? | $100M Money Models Audiobook | Ep 939
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Aug 19, 2025 Dive into the strategic world of money models that boost profitability and customer satisfaction. Discover how a well-crafted money model can transform a simple car rental into a revenue-generating machine. Learn the art of crafting diverse offers to convert customer hesitations into sales. Uncover the balance of creativity and ethics in business, and focus on actions that truly compound results rather than getting lost in endless tactics.
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Car Rental Upsell Story
- Alex describes a car rental exchange where small add-ons turned a $19 rental into $100 by solving latent problems.
- The rental agent anticipated needs and sequentially offered upgrades that Alex accepted because they solved future hassles.
Definition Of A Money Model
- A money model is a sequence of offers that finds problems and offers solutions in order.
- When you offer the right thing as customers realize they need it, you can make many profitable offers.
Cover Acquisition Costs Fast
- Make enough profit to cover your customer acquisition costs within 30 days to stay cash-flow positive.
- Use credit card interest-free float for up to 30 days to scale repeatable customer acquisition while maintaining liquidity.
