The Game with Alex Hormozi Part 3: Attraction Offers | $100M Money Models Audiobook | Ep 940
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Aug 19, 2025 Discover the power of attraction offers that turn leads into loyal customers. Learn innovative strategies to monetize free offers for enhanced customer value. Hear a success story showcasing how upfront payments with money-back guarantees can skyrocket referrals and lower costs. Explore the effectiveness of 'Win Your Money Back' offers in boosting engagement and accountability. Dive into strategic giveaways that generate leads by creating urgency and leveraging community referrals for maximum impact.
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Discounts Turn Eyeballs Into Buyers
- Attraction offers convert advertising into money by discounting or giving away value to overcome strangers' uncertainty about value.
- Free or deeply discounted offers dramatically increase response because people understand price instantly.
Training Bet That Built Referrals
- Alex recounts Danny's $500 bet: train for eight weeks, hit the goal, get money back, and allow marketing of results.
- The client hit the goal, bought more, and referrals from public results produced 13 new customers.
Structure A Win-Your-Money-Back Offer
- Offer customers a clear goal and simple tracking rules to qualify for a full refund or store credit if they achieve it.
- Require attendances or actions as criteria to align customer behavior with results and marketing outcomes.
