The Game with Alex Hormozi Part 4: Attraction Offers Continued | $100M Money Models Audiobook | Ep 941
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Aug 19, 2025 Discover the hidden issues that can silently sabotage your business and learn how to identify and resolve them before it's too late. Explore the power of decoy offers to attract customers by cleverly positioning premium and discounted options. Hear inspiring success stories as entrepreneurs share how they transformed their businesses using proven strategies. Uncover upsell tactics that not only convert leads but also significantly boost profitability, setting you on the path to greater success.
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Lake House Lessons
- John taught Alex business lessons during drives to his lake house that shaped his thinking on offers and simplicity.
- Those conversations inspired tactics Alex later used to save his gyms.
Tanning Pass Upsell
- John used a $5 five-day tanning VIP pass to upsell customers into full memberships.
- The simple turkey-cooking analogy made customers accept longer, better plans without feeling tricked.
Cheap Lead, Big Upsell
- Facing rising lead costs, Alex and John tested a cheap lead magnet paired with a premium upsell that converted at 70–80%.
- The premium included coaching, personalization, and a results guarantee which drove scale.