The Game with Alex Hormozi

Part 5: Upsell Offers | $100M Money Models Audiobook | Ep 942

137 snips
Aug 19, 2025
Dive into the art of upselling as the host breaks down how McDonald's fries strategy can amplify profits. Discover classic upsell techniques that not only increase sales but also enhance customer satisfaction. Explore practical applications and psychological triggers that make upselling effective. Learn how to structure offers that close consistently and keep customers coming back for more. This insightful journey through business strategies reveals the secrets to maximizing profitability in a competitive landscape.
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INSIGHT

Upsells Make Or Break Profitability

  • Upsells are the next offers you present after the initial purchase and often generate the majority of profit.
  • A weak front-end can be profitable if followed by strong upsells that solve subsequent problems.
ADVICE

Multiply Profit With Immediate Complements

  • Offer immediate complementary items after a purchase to multiply per-customer profit.
  • Stack simple, higher-margin upsells (fries, drink, supersize) to drastically increase profit per sale.
ADVICE

Avoid Common Upsell Failures

  • Upsells fail when they don't solve a revealed problem, are mistimed, or are pitched poorly.
  • Only offer what customers want, at the right moment, and in a believable way.
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