The Game with Alex Hormozi Part 9: Ten Years in Ten Minutes | $100M Money Models Audiobook | Ep 946
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Aug 19, 2025 Discover strategic frameworks that boost customer engagement and profitability. Learn the art of effective pricing and retention strategies, emphasizing the importance of downsells and immediate sign-up incentives. Hear a fascinating personal journey from humble beginnings to remarkable success, illustrated by a memorable private jet experience. Alex shares motivational lessons on perseverance and resourcefulness, inspiring entrepreneurs to conquer self-doubt and pursue continuous improvement.
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Books As A Sequential Playbook
- Alex frames the books as a sequence: what to sell, how to find buyers, and how to get them to buy.
- A money model is presented as the mechanism that converts attention and offers into purchases.
Money Models Remove Cash Limits
- A money model is a series of offers engineered to increase customer acquisition, price, and payment speed.
- A $100M model flips cash constraints by earning more profit per customer early than acquiring many customers costs.
Build Offers Across Four Types
- Use four offer types: attraction, upsell, downsell, and continuity to structure customer journeys.
- Implement attraction offers like money-back, giveaways, decoys, buy-one-get-one, or pay-less-now options to drive initial conversions.
