The Game with Alex Hormozi Part 7: Continuity Offers | $100M Money Models Audiobook | Ep 944
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Aug 19, 2025 Explore the power of continuity offers to boost customer retention and revenue. Discover how strategic bonuses can enhance membership engagement and drive profitability. Hear a unique story from the trash industry about taking bold risks for success. Learn the art of using continuity discounts to create lasting customer relationships. Finally, grasp effective design strategies for these offers by understanding psychological motivators and the importance of clear communication.
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Sell Once, Get Paid Repeatedly
- Continuity offers let you sell once and get paid repeatedly, turning lower upfront price into far greater lifetime revenue.
- They also multiply your pool of customers to upsell later, boosting long-term profit per lead.
Combine Bonuses, Discounts, Fees
- Use bonuses, discounts, and fees to get customers to both start and stay on continuity offers.
- Combine attractive upfront offers with continuity to balance short-term cash and long-term recurring revenue.
Gym Challenge Tweak Tripled Members
- A gym owner offered the challenge for free if people became members and added member-only bonuses, tripling membership conversions.
- He also sold a prepaid six-month upsell, which increased upfront cash while multiplying recurring members.
