The Game with Alex Hormozi Part 6: Downsell Offers | $100M Money Models Audiobook | Ep 943
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Aug 19, 2025 Discover how scaling can magnify problems rather than solve them, and learn strategies to stabilize your business as it grows. The discussion dives into the art of downselling, offering tactical advice on how to secure sales after initial rejections. Alex emphasizes the importance of customer trust while providing actionable insights that can be applied across various business models. Get ready to unlock the secrets to not only attracting customers but retaining them for longer!
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Turn No Into A Guided Offer
- When a prospect says no to an offer, treat it as a chance to find a better match rather than a final rejection.
- Personalize by offering more of what they like and less of what they don't with a price to match.
Car Insurance Undermined Trust
- Alex shares a car-insurance upsell story where the salesman repeatedly lowered the price until trust was lost.
- The repeated lowering made Alex suspect other parts of the deal and ultimately ruined the sale.
Use Three Core Downsell Paths
- Use three downsell processes: payment plans, trial-with-penalty, and feature downsells to capture more customers.
- Integrate these into your sales flow to increase 30-day profit and conversion rates.