
Startups For the Rest of Us
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Latest episodes

May 9, 2023 • 25min
Episode 660 | Make Ever-Increasing and Manageably-Sized Mistakes (A Rob Solo Adventure)
In a solo adventure, insights on hiring reveal the tradeoffs between full-time employees and contractors. The conversation highlights the pitfalls of assuming customers share your perspective, using Dungeons and Dragons as a key example. Discussion turns to the nuances of fundraising for bootstrappers, balancing ambition with lifestyle choices. A reminder emerges to embrace self-awareness, understanding what you're not good at, and learning from manageable mistakes in the journey of entrepreneurship.

May 2, 2023 • 1h 11min
Episode 659 | Indie Hackers' Newfound Independence + The SaaS Playbook with Courtland and Channing
Courtland Allen and Channing Allen, co-founders of Indie Hackers, share their journey toward newfound independence after departing from Stripe. They delve into the entrepreneurial theories that fuel their community. The discussion includes insights on the importance of finding fulfilling business ideas that align with personal passions. Courtland and Channing also reflect on their hesitations about going indie again and the dynamics of investing in other indie hackers. Expect a blend of motivation, practical advice, and inspiring thoughts on freedom in entrepreneurship.

Apr 25, 2023 • 30min
Episode 658 | As a SaaS Founder, When Should You Care About Sales Tax?
Geoff Roberts, co-founder of Outseta, specializes in global sales tax compliance for SaaS founders. He reveals why sales tax should be a priority for SaaS businesses and discusses when revenue levels make it crucial. The conversation covers complex country-specific tax obligations and the intricacies of membership platforms. Geoff elaborates on the role of a merchant of record, along with the benefits and drawbacks of outsourcing sales tax compliance. He also shares insights on how foreign governments enforce tax requirements on U.S. businesses.

Apr 18, 2023 • 28min
Episode 657 | Concierge Onboarding, Building a Great Brand, and More Listener Questions
Explore the challenges of concierge onboarding and discover branding tips to make your startup stand out. Learn effective strategies for increasing engagement in cold outreach emails. Delve into the balancing act of product improvements versus marketing efforts. Gain insights on validating market needs and ensuring customer engagement throughout the development process. The hosts share personal anecdotes and practical advice to help navigate the evolving landscape of startup growth.

Apr 11, 2023 • 25min
Episode 656 | Taste vs. Shipping + Being First vs. Being the Best (A Rob Solo Adventure)
Tune in for insights on balancing artistic taste with the urgency of launching products. Discover how the Section 174 tax change impacts founders. Learn the only two keys to being memorable: be the first or the best. Explore differing entrepreneurial paths, from lifestyle to billion-dollar ambitions. Finally, challenge the myth that you need an established audience to succeed in SaaS, highlighting examples of thriving startups without one.

Apr 6, 2023 • 1min
Startups For The Rest Of Us Podcast Trailer
Discover how to build a multimillion-dollar startup without relying on venture capital. This podcast emphasizes practical strategies for bootstrapped SaaS founders, sharing real stories and actionable insights. Learn from the mistakes of others and gain tips on product development and customer engagement. Whether you're just starting out or looking to scale a successful business, this is your go-to resource for achieving meaningful growth.

Apr 4, 2023 • 39min
Episode 655 | Seat-Based Pricing, Can Churn Be Too Low? and More Listener Questions (A Rob Solo Adventure)
Rob Walling tackles intriguing listener questions about effective pricing strategies and the nuances of validating a business idea. He shares wise insights on managing software plans to prevent login abuse. Discussion around whether a churn rate can be too low reveals surprising insights. Rob also reflects on his early experiences in consulting and the importance of diverse skills in startups. Finally, he dives into the delicate balance of founder compensation and the tax implications of business income versus selling profits.

Mar 28, 2023 • 47min
Episode 654 | Shipping Every Day for 10 Years with Tom Merritt
Tom Merritt, a prolific podcaster known for hosting shows like Daily Tech News, dives into his decade-long journey of consistent content creation. He discusses the challenges of running a daily show and how he navigated public criticism with grace. Tom shares his experience of embracing Patreon early on and the emotional hurdles faced when transitioning to independent podcasting. His unique ability to summarize complex topics and explore multiple perspectives enhances his storytelling, while he also hints at using AI in his creative workflow.

Mar 21, 2023 • 24min
Episode 653 | Armageddon Beer, Developing Taste, and What if I Succeed? (A Rob Solo Adventure)
Delve into a captivating tale about an 'Armageddon beer' that offers a fresh perspective on overcoming challenges. Explore how personal taste evolves through experience in literature, film, and software. Discover the struggles creatives face as they aspire for greatness and emphasize the importance of resilience. Finally, tackle the arrival fallacy, urging listeners to reconsider whether success truly equates to happiness, while reflecting on sustaining passion in their entrepreneurial journey.

Mar 14, 2023 • 43min
Episode 652 | Mixing No-code with Code, Developer Superpowers, $5k Angel Check, and More Listener Questions
Derrick Reimer, founder of SavvyCal, joins to tackle listener questions. They dive into the essential superpowers for developers and discuss whether mixing no-code with traditional coding is a good idea. The conversation shifts to the pros and cons of accepting a $5k angel investment and effective strategies for initial outreach. Also explored are the recent Section 174 tax changes affecting bootstrapped founders and the best resources for learning to code, making it a treasure trove of insights for aspiring entrepreneurs.