
Startups For the Rest of Us
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Latest episodes

11 snips
Mar 7, 2023 • 36min
Episode 651 | From Side Hustle to Full-time & Profitable (with Mike Taber)
In this engaging discussion, Mike Taber, co-host of the first 448 episodes, shares the evolution of his app, Bluetick, which has now become a profitable venture supporting him full-time. He reveals the pivotal decision to pivot toward agency clients and the lessons learned from marketing challenges. Mike also dives into scaling strategies, such as enhancing email outreach through advanced automation and achieving vital business milestones, including significant monthly recurring revenue. His journey highlights the intersection of entrepreneurship, automation, and personal growth.

Feb 28, 2023 • 26min
Episode 650 | Building vs. Buying a SaaS, Day Job Constraints, and More Listener Questions
Explore the pros and cons of buying versus building a SaaS product, weighing small purchases against six-figure investments. Discover strategies for acquiring customers while juggling a full-time job, using techniques like paid search and SEO. Dive into the complexities of finding the right SaaS business to purchase and the importance of diverse entrepreneurial voices. Plus, learn tips for overcoming language barriers with users to enhance communication and insights.

22 snips
Feb 21, 2023 • 39min
Episode 649 | Learning to Sell SaaS as a Founder (Book Recommendation)
Pete Kazanjy, author of 'Founding Sales', shares his insights into effective sales strategies for SaaS founders. He discusses the vital mindset shifts needed for first-time sales roles, advocating for an abundance mentality. Kazanjy dives into practical tips on handling objections and the balance between speed and quality in sales materials. He reflects on his journey growing TalentBin to $6M ARR and emphasizes the importance of founders being actively involved in sales to create repeatable processes.

Feb 14, 2023 • 28min
Episode 648 | Competing with a Non-Profit, Driving Traffic to A Landing Page, and More Listener Questions
In this engaging discussion, the host tackles the unique challenges of competing against nonprofits in the software arena. He dives into the complexities of launching spin-off startups from development agencies, emphasizing resource management. Listeners also learn effective strategies for driving traffic to landing pages and the importance of validating app marketplace ideas. Plus, vital insights on incorporating as a Delaware C Corp and the nuances of transitioning from employment to entrepreneurship keep the conversation lively and informative.

Feb 9, 2023 • 59min
Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestream
Rob Walling, co-founder of TinySeed, along with Tracy Osborn and Alex McQuade, illuminate the nuances of applying to their year-long remote accelerator program for SaaS founders. They tackle essential topics like the significance of revenue metrics and the eligibility criteria, reassuring that product-market fit isn't mandatory. The trio discusses the unique advantages of TinySeed over traditional venture capital, emphasizing personalized mentorship and support. This lively Q&A also highlights the community-building aspect at their kickoff retreat, fostering collaboration among founders.

Feb 7, 2023 • 41min
Episode 647 | Equipping Sales & Support With Critical Product Knowledge As You Grow
Whitney Deterding, a product marketing expert, shares invaluable insights on equipping teams with essential product knowledge. She discusses the pivotal role of communication as startups scale, emphasizing how to effectively relay product features and benefits. Whitney elaborates on strategies for onboarding sales and support teams, advocating for knowledge sharing and structured resources. She highlights the importance of effective training and product positioning to ensure teams can confidently articulate value and better understand customer needs.

Feb 2, 2023 • 5min
Episode 646.5 | Bonus Episode: A Big Change to MicroConf
Discover how MicroConf is evolving to enhance connections among founders. The focus has shifted from traditional speaker formats to networking opportunities, making informal activities a priority. Initiatives like speed networking, offsite adventures, and roundtables are designed to help attendees build meaningful relationships. With only a handful of speakers for the upcoming Denver event, it's all about fostering community and collaboration among entrepreneurs. Join the movement and expand your network in innovative ways!

Jan 31, 2023 • 26min
Episode 646 | Building a Recurring, Annual Price Increase Into Your SaaS
In this engaging discussion, James Kennedy, founder of ProcurementExpress, shares his innovative strategy of implementing an annual 8% price increase. He reveals how transparency in communication helps maintain customer trust and enhance lead conversions. James discusses the evolution of his company’s name and the unique challenges in branding. He also shares insights on SaaS buying patterns and the psychological aspects of pricing, emphasizing the necessity of delivering value to justify price adjustments.

Jan 26, 2023 • 6min
Episode 645.5 | Bonus Episode: Mastermind Matching Applications Are Open
Mastermind Matching applications open new doors for entrepreneurs seeking support and accountability. Participants benefit from a structured program that fosters connections through shared experiences, goals, and expertise. The discussions highlight the value of mentorship, addressing key challenges from customer interviews to effective hiring. With successful matches around the globe, the program is tailored to enhance growth for entrepreneurs at all levels, making it an invaluable resource in the startup journey.

Jan 24, 2023 • 24min
Episode 645 | Anti-Bro, Nuanced Thinking, and Being Good vs. Being Great (A Rob Solo Adventure)
Dive into the world of bootstrapping as the anti-bro movement gains traction, promoting inclusivity in entrepreneurship. Explore how outrage culture on social media stifles nuanced discussions and fosters emotional reactions. Reflect on the implications of declining significant offers at a young age and learn lessons from icons of sports and music about what separates good from great. The podcast emphasizes the power of focused effort and mastery as key to achieving extraordinary success.