Startups For the Rest of Us Episode 681 | Why Launching a Second Product is Usually a Bad Idea
17 snips
Oct 3, 2023 Ruben Gamez, a seasoned entrepreneur behind Bidsketch and SignWell, shares his insights on the complexities of launching a second product. He and Rob Walling discuss the potential distractions that can derail focus from existing offerings. They highlight the importance of genuine market needs and strategic planning, while emphasizing the risks of over-diversification. Ruben shares his successful approach to feedback and product intuition, offering valuable lessons for founders eager to expand without losing sight of their core mission.
AI Snips
Chapters
Transcript
Episode notes
Avoid Second Products Initially
- Launching a second product is usually a bad idea.
- It can distract you from your existing product, hindering its growth.
Second Product as a Reaction
- Founders often consider a second product when facing slow growth or plateau.
- This is usually a reactive move rather than addressing the underlying issues of the first product.
Focus on One Product
- Focus is crucial for bootstrapped entrepreneurs.
- Splitting focus between two products can significantly hinder growth.