In episode 681, Rob Walling and Ruben Gamez go deep on the drawbacks of launching a second product. They both generally advise against doing so, as it can distract from the existing product. However they do share some successful attempts, strategic insights, how to approach feedback on second ideas, and the benefits for founders that beat the odds.

Topics we cover: 

• 1:31 – When you should launch a second product
• 5:32 – Ruben’s experience growing Bidsketch and SignWell
• 9:45 – Responding to market pull, avoid the sunk cost fallacy
• 12:26 – Dividing attention between multiple products
• 16:40 – Choosing when to split focus
• 21:13 – Why a second product worked for Ruben and others
• 28:54 – Gauging your product intuition and getting outside feedback
• 32:50 – Avoiding bias when receiving feedback on your ideas
• 38:21 – Strategies and goals for adding a second product
• 42:50 – Cross selling multiple products

Links from the Show: 

• MicroConf US Tickets are on sale
• Ruben Gamez (@earthlingworks) | X
• Episode 499 | The (First) Six Stages of SaaS Growth – Part 1
• Intelligent Editing
• SignWell (@SignWellApp) | X
• Bidsketch
• SignWell
• Stratosphere
• finchat.io
• David Cancel (@dcancel) | X
• The SaaS Playbook

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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