
Startups For the Rest of Us
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Latest episodes

Jan 24, 2023 • 24min
Episode 645 | Anti-Bro, Nuanced Thinking, and Being Good vs. Being Great (A Rob Solo Adventure)
Dive into the world of bootstrapping as the anti-bro movement gains traction, promoting inclusivity in entrepreneurship. Explore how outrage culture on social media stifles nuanced discussions and fosters emotional reactions. Reflect on the implications of declining significant offers at a young age and learn lessons from icons of sports and music about what separates good from great. The podcast emphasizes the power of focused effort and mastery as key to achieving extraordinary success.

Jan 17, 2023 • 36min
Episode 644 | Buying Back Your Time with Dan Martell
Dan Martell, an author focused on founder productivity, shares captivating insights from his new book, 'Buy Back Your Time.' He discusses the Buyback Principle, which emphasizes the importance of strategic hiring to reclaim personal time. Dan introduces the Buyback Loop for operational efficiency and critiques common limiting beliefs about hiring talent. He also reveals his innovative 1-3 rule, which empowers team members to enhance decision-making. Join this engaging conversation to discover how to balance effectiveness and efficiency in your entrepreneurial journey.

Jan 10, 2023 • 41min
Episode 643 | Feature Flags, Impostor Syndrome, and More Listener Questions with Derrick Reimer
Derrick Reimer, founder of SavvyCal, joins the discussion to tackle listener queries about SaaS development. He shares insights on using feature flags effectively for different pricing tiers and the importance of robust communication with technical co-founders. The conversation also delves into healthily managing impostor syndrome as an entrepreneur. Derrick emphasizes market validation and the significance of user experience in product design. Throughout, he provides practical advice for navigating the complexities of software development.

Jan 3, 2023 • 38min
Episode 642 | The Pros and Cons of Building a No-Code MVP
Tara Reed, founder of Apps Without Code, shares her journey of bootstrapping her company to an impressive $5M ARR. She reveals her strategic shift to prioritize profitability over rapid growth, scaling back revenue targets to create a sustainable business. The discussion delves into the advantages and limitations of no-code tools for MVP development, emphasizing rapid iteration and cost-efficiency. Tara also highlights essential mindset shifts for aspiring entrepreneurs, such as overcoming scarcity thinking and the importance of adaptability in the startup landscape.

Dec 27, 2022 • 31min
Episode 641 | Dealing with High Churn, Rolling Out an MVP, and More Listener Questions
This discussion offers strategies for tackling high churn rates in project-based tools. It emphasizes the importance of gathering feedback from a loyal audience when developing an MVP. There’s also insight on navigating market validation, including when to share business ideas. The host addresses concerns about competition, encouraging founders to focus on execution over fear. Finally, hiring distinctions between project-level and task-level thinkers are explored, guiding listeners on building effective teams for their startups.

Dec 20, 2022 • 45min
Episode 640 | Hot Take Tuesday: Recession and Bootstrappers, ChatGPT, Twitter Drama
Explore the transformative potential of ChatGPT and its impact on AI startups. Delve into the ongoing debate about whether the U.S. is facing a recession, amidst the challenges for smaller businesses. Witness the drama of Elon Musk's acquisition of Twitter, highlighting the shift in the platform's dynamics and its effects on user experience. The hosts bring insightful commentary on economic trends and the evolution of search technology, blending humor with critical reflections.

Dec 13, 2022 • 38min
Episode 639 | The Secret Sauce to Building Happy, Motivated Teams
Andrew Berkowitz, co-founder and CEO of Suggestion Ox, discusses building happy, motivated teams. He emphasizes that trust is the key ingredient for success, enhancing employee engagement and accountability. Andrew advocates for flexible work policies and employee autonomy to boost productivity. He also highlights the unique challenges and opportunities of managing remote teams, stressing the importance of transparent communication and fostering a supportive culture to navigate the modern workplace effectively.

Dec 6, 2022 • 39min
Episode 638 | How to Generate Startup Ideas (Plus 8 Ideas You Can Steal)
Justin Vincent, a startup expert, shares innovative insights on generating countless startup ideas. He reveals eight creative concepts, including a unique pest control solution using drones and a digital time capsule for secure info release. The discussion also covers the importance of effective meeting transcription and maximizing productivity with efficient documentation. Vincent emphasizes the balance between bootstrapping and venture capital while spotlighting the need for validation in startup ventures—perfect for aspiring entrepreneurs!

Nov 29, 2022 • 24min
Episode 637 | B2B vs. B2C, Hiring for Sales, and Bootstrapping a 2-Sided Marketplace
Dive into the nuances between B2B and B2C startups. Discover key tips for hiring your first salesperson and the challenges of bootstrapping two-sided marketplaces. Explore the intricacies of acquiring a web app, including pricing and fitting tech stacks. Unpack the evaluation of business acquisitions and the elements that influence their value. Finally, conquer your fears of idea copying while learning the importance of staying focused and engaging with your audience for product validation.

Nov 22, 2022 • 27min
Episode 636 | A Customer-Led Approach to Driving More Recurring Revenue
Claire Suellentrop, a co-author focusing on customer-led growth, and Georgiana Laudi, co-founder of a consulting firm for startups, discuss their new book, which promotes a customer-centered approach to building recurring revenue. They explain why they titled the book 'Forget the Funnel' and outline a three-step strategy for unlocking customer-led growth. Key insights include engaging future customers and operationalizing insights for sustainable revenue. Real-world examples illuminate how to adapt business strategies based on customer feedback.