Episode 678 | Selling a Half-Finished Product, Phased Launches, and More Listener Questions (Rob Solo Adventure)
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Sep 12, 2023
Tune in as Rob shares savvy strategies for selling half-finished SaaS products and tackling platform risks associated with no-code apps. He dives into essential bookkeeping tips for startups and emphasizes the importance of skilled marketing. Listeners can gain insights on executing a phased launch for new SaaS tools and the advantages of building an email list. Plus, get the lowdown on managing subscriptions through Apple Pay and consider the benefits of alternative payment solutions.
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volunteer_activism ADVICE
Selling Half-Finished Products
SaaS products with little traction have minimal value, making them difficult to sell.
Focus on acquiring paying customers to increase value before seeking an exit.
insights INSIGHT
No-Code Platform Risk
No-code platforms present significant platform risk due to potential price hikes, operational changes, and lack of portability.
Acknowledge these risks, but consider no-code for short-term projects, not long-term ventures.
volunteer_activism ADVICE
Early-Stage Bookkeeping
Handle bookkeeping yourself initially if your SaaS startup has limited funds and transactions.
Hire a bookkeeper or service like Bench when it becomes too time-consuming, ideally when revenue justifies the cost.
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In episode 678, join Rob Walling for another solo adventure where he answers listener questions. He answers how he might find buyers for a half-done SaaS product, addresses platform risk that accompanies no-code development, and shares insights on bookkeeping for SaaS startups. Rob also details what frameworks new marketers should be looking into and gives advice on launching a new SaaS tool to an email list.
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Topics we cover:
3:10 – Where can I sell partially developed SaaS apps?
7:42 – Evaluating higher platform risk inherent in no-code apps
11:44 – Approaches to bookkeeping early on in your SaaS business
14:47 – Setting up a marketing engine for those with little experience
20:43 – Launching a new product to an email list with a phased approach
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
Startups For the Rest of Us