Episode 678 | Selling a Half-Finished Product, Phased Launches, and More Listener Questions (Rob Solo Adventure)
Sep 12, 2023
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Tune in as Rob shares savvy strategies for selling half-finished SaaS products and tackling platform risks associated with no-code apps. He dives into essential bookkeeping tips for startups and emphasizes the importance of skilled marketing. Listeners can gain insights on executing a phased launch for new SaaS tools and the advantages of building an email list. Plus, get the lowdown on managing subscriptions through Apple Pay and consider the benefits of alternative payment solutions.
Navigating platform risk is critical for entrepreneurs using no-code solutions, as reliance on third-party platforms can jeopardize long-term viability.
Successfully selling a partially developed SaaS product requires a strong customer base, as market value diminishes without established traction or revenue.
Deep dives
Understanding Platform Risk in SaaS
Platform risk is a significant concern for entrepreneurs building SaaS products, particularly when using no-code solutions or the stair-step approach. It is important to be aware of the inherent risks involved when relying on third-party platforms, as changes in pricing or functionality can drastically affect a business’s viability. Entrepreneurs are encouraged to recognize that these businesses may not be built for longevity and should devise strategies to mitigate potential risks, like transitioning to proprietary solutions as they grow. Understanding these dynamics can help founders make informed decisions about their business trajectory and the technologies they embrace.
Challenges of Selling Incomplete SaaS Products
Selling a partially developed SaaS product poses unique challenges, especially when the market is limited by language, as seen in a case involving a Dutch product. Without established customer traction or revenue, the product’s market value diminishes significantly, making it difficult to find buyers. Founders are advised to explore niche marketplaces or community platforms for potential sales, though success is not guaranteed. This scenario highlights the importance of building a strong customer base and understanding that products often hold little value until they generate sales.
The Importance of a Strategic Marketing Engine
Creating an effective marketing engine is crucial for non-technical founders launching a new SaaS product, particularly when targeting industries like accounting. A self-serve sales model may not resonate with potential clients who prefer personal interaction, highlighting the need for a more tailored approach. Founders are encouraged to leverage established marketing frameworks to identify the most effective strategies for reaching their audience, including methods that consider speed, scalability, and cost. Testing marketing channels through targeted efforts can provide insights into what resonates with customers and drive successful engagement.
In episode 678, join Rob Walling for another solo adventure where he answers listener questions. He answers how he might find buyers for a half-done SaaS product, addresses platform risk that accompanies no-code development, and shares insights on bookkeeping for SaaS startups. Rob also details what frameworks new marketers should be looking into and gives advice on launching a new SaaS tool to an email list.
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Topics we cover:
3:10 – Where can I sell partially developed SaaS apps?
7:42 – Evaluating higher platform risk inherent in no-code apps
11:44 – Approaches to bookkeeping early on in your SaaS business
14:47 – Setting up a marketing engine for those with little experience
20:43 – Launching a new product to an email list with a phased approach
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!