
Startups For the Rest of Us
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Latest episodes

Nov 15, 2022 • 32min
Episode 635 | Where Are They Now? Catching up with TinySeed Tales' Tony Chan
Tony Chan, co-founder of CloudForecast, discusses his entrepreneurial journey and lessons learned since his appearances in TinySeed Tales. He shares the impact of losing a key engineer and his innovative approach to hiring. Tony also reflects on the emotional challenges founders face, including revenue churn and building resilience amid setbacks. The importance of personal development at conferences and proactive networking highlights how creating opportunities can lead to unexpected growth in the startup world.

Nov 8, 2022 • 31min
Episode 634 | Naming Your Startup, Tapping Out a Niche, and Licensing Your IP
Discover the art of naming your startup and how it shapes your brand's future. Uncover strategies for identifying when you've fully tapped out a niche and what steps to take next. Hear personal anecdotes about those enlightening ‘aha moments’ that spark entrepreneurial journeys. Learn how to value your time when competing in the same space as your clients. Packed with insights to help you navigate the startup landscape and make informed decisions.

Nov 1, 2022 • 35min
Episode 633 | Building SaaS Plus a Two-Sided Marketplace
Matt Wensing, the founder of Summit, shares insights on reshaping his company’s brand positioning and its profound effects on business growth. He highlights the dangers of scaling prematurely without achieving product-market fit. The conversation also touches on the website redesign's importance and the powerful response from users after the relaunch. Wensing discusses how Summit is evolving into a two-sided marketplace, emphasizing the significance of clear marketing and user engagement in navigating this transition.

Oct 25, 2022 • 38min
Episode 632 | Hot Take Tuesday: Figma Exit, Side Project Distraction, No Code Dogma
Joining the discussion is Einar Vollset, a savvy thinker in tech news. They dissect Adobe's $20 billion acquisition of Figma and what it means for the startup landscape. The duo debates the merits of focusing on one product versus juggling multiple side projects. Einar shares insights on the quirks of Apple's ad tracking policies and the rise of no-code apps, examining both their potential and pitfalls. They even humorously tackle the great playback speed debate, exploring how we consume content today.

Oct 18, 2022 • 28min
Episode 631 | Re-writing Your Codebase, Stair Stepping, and Difficult Founder Decisions
Explore the tricky decision of whether rewriting your codebase could boost your company's valuation. Dive into the complexities of founder salaries versus reinvesting in growth. Discover the stair step approach to course creation and the clever idea of selling a Zapier-like connection as a minimum viable product. Finally, learn the nuances between a founder mindset and a developer mindset, and how balancing these perspectives is crucial for startup success.

Oct 11, 2022 • 34min
Episode 630 | Approaching $1M ARR as a Niche SaaS Founder
Jonathan Weinberg, the founder of Builder Prime, shares his entrepreneurial journey in creating a CRM tailored for home improvement contractors. He discusses the inspiration behind Builder Prime, highlighting a pivotal remodeling experience that sparked the idea. Jonathan reveals his bold decision to leave his corporate job before generating revenue and the unique strategies he employed for early traction. He reflects on achieving product-market fit and the exciting growth trajectories he anticipates for the future.

Oct 6, 2022 • 33min
Episode 629 | TinySeed Tales s3e6: Looking Ahead to $1M ARR
Tony Chan, co-founder of CloudForecast, shares his journey through the challenges of scaling a business. He discusses his experience at MicroConf Growth and the impact of community support on his efforts. Tony highlights the success of their content marketing, including a viral moment on Reddit, and reflects on the importance of hiring full-time employees. He also talks about the pivotal role of a new senior engineer in boosting team productivity and his focus on tackling low-level tasks to achieve significant revenue growth.

5 snips
Oct 4, 2022 • 30min
Episode 628 | The 5 PM Pre-Validation Framework
Join a solo exploration of the intriguing 5 PM Pre-Validation Framework, designed to evaluate startup ideas. Discover the crucial elements like problem identification, buyer behavior, and pricing models that can make or break a business. Dive into innovative SaaS concepts, such as a unique NPS tool for HR and a clever solution for airport hotel parking. Learn how to assess two potential business ideas and gain insights into successful market validation strategies that drive entrepreneurial success.

Sep 29, 2022 • 25min
Episode 627 | TinySeed Tales s3e5: Meeting the Co-Founder
Tony Chan and Francois Lagier, co-founders of CloudForecast, share insights from their entrepreneurial journey. They discuss their first meeting and the process of hiring a senior engineer, highlighting the importance of cultural fit in startups. The duo reflects on their recent wins and the paradox of choice faced by founders. They also delve into new content marketing strategies and their excitement for upcoming projects, showcasing how community support plays a crucial role in overcoming startup challenges.

Sep 27, 2022 • 41min
Episode 626 | Scratching an Itch, Launching a Free SEO Tool, and Growing to $18k MRR
Nick Swan, founder of SEOTesting.com, discusses his journey in creating an automated SEO reporting tool for professionals and agencies. He shares insights on transitioning from a free tool to generating $18k MRR and the thought process behind naming changes. Nick reflects on the importance of user feedback and his experience navigating personal challenges while balancing creativity and practicality. He also highlights the critical role of marketing strategies in achieving product-market fit and the benefits of bringing on a co-founder.