Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions

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Aug 8, 2023

Ruben Gamez, founder of SignWell, brings his expertise to the conversation, shedding light on the intricacies of SaaS pricing models like lifetime deals versus subscriptions. They explore the merits of pay-as-you-go options and the importance of testing ideas via landing pages. Additionally, Ruben discusses marketing strategies tailored for specific user needs and the vital role of direct customer feedback in validating product concepts. The duo also analyzes the challenges of standing out in saturated markets while balancing customer requests with long-term goals.

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ADVICE

Lifetime Pricing in SaaS

For SaaS products with ongoing server costs and services, avoid lifetime pricing.
It can negatively impact revenue stability and exit multiples.

ANECDOTE

Lifetime Deals as Paid Freemium

Ruben Gamez has used lifetime deals for SignWell, treating them as paid freemium.
This approach aimed to boost early word-of-mouth and SEO benefits.

ADVICE

Alternative Pricing Models

Consider annual pricing or a one-time fee plus optional annual maintenance for content or informational products.
This model allows for ongoing support and updates without a subscription.

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In episode 673, Rob Walling chats with Ruben Gamez, the founder of SignWell, as they answer listener questions. They cover topics related to pricing models for SaaS products, marketing strategies for new products, the concept of copycat apps, and the challenges of balancing customer requests with product development. Additionally, they address a question about choosing between working at a startup or a big tech company.

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Topics we cover:

2:06 – Lifetime value pricing vs. monthly recurring revenue
11:33 – Pay-as-you-go as an alternative to lifetime or SaaS pricing
14:30 – Testing the market with a landing page
22:16 – Getting feedback from landing page signups
25:11 – Marketing strategies for SaaS
32:53 – Building copycat apps
38:51 – Startup roles vs. roles in a big tech company as a software engineer
43:33 – Balancing customer needs with our strategic roadmap

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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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