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Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions
Startups For the Rest of Us
Finding and Engaging Ideal Customers
This chapter explores the strategic approach of identifying and engaging with the most valuable customers for a business, particularly in real estate and eSign sectors. It discusses the challenges of competing in saturated markets, the importance of differentiation, and the emotional impact of copycat products on creators. Additionally, the chapter touches on the balance between customer needs and long-term strategic goals, emphasizing the necessity of continuous improvement in marketing and support.
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Listen to the best highlights from the podcasts you love and dive into the full episode