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Startups For the Rest of Us
Episode 683 | Bringing on a Partner, Attending Trade Shows, Pre-launch Discounts, and More Listener Questions
Oct 17, 2023
Discover how to effectively gather feedback from customers who are hesitant to share their thoughts. Explore the pros and cons of partnering with others in your business venture, as well as the nuances of equity distribution. Dive into the benefits of attending trade shows for networking and product-market fit. Plus, learn about strategic pre-launch discounts and pricing strategies tailored for SaaS products. Stay energized and motivated with tips on navigating the challenges of entrepreneurship!
28:48
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Quick takeaways
- Gathering customer feedback requires understanding their underlying problems rather than merely responding to requests to ensure innovative solutions.
- When considering partnerships, founders should carefully assess the contribution and equity stake of potential partners to maintain control and future growth.
Deep dives
The Limits of Customer Feedback
Listening to customers is essential, but relying solely on their input can lead to subpar product features and the replication of existing competitors. Non-technical customers may provide vague feedback focused on past tools, inhibiting innovation. Instead of just responding to customer requests, it's vital to identify the underlying problems they experience. Founders should establish a clear vision for their product, ensuring that improvements are aligned with the business's long-term goals rather than merely addressing immediate customer demands.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode