In episode 683, join Rob Walling for another solo adventure where he answers listener questions. He addresses gathering feedback from customers that are reluctant to give it to you, whether to bring on a partner, and the value of going to in-person events. Rob also covers topics such as equity for advisors, pricing strategies, & productized services.

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Topics we cover: 

• 1:56 – Gathering feedback from reluctant customers
• 8:47 – When to bring in other partners
• 12:45 – Weighing the positives and negatives of going to trade shows
• 15:36 – Staying energized and motivated
• 17:51 – Offering pre-launch discounts vs. offering value-added product
• 22:08 – Charging for products in different currencies
• 23:37 – Productized service, pricing, and pausing
• 26:40 – Fractional CTOs and equity grants 

Links from the Show: 

• MicroConf Mastermind Matching
• MicroConf Connect
• The SaaS Playbook
• Episode 671 | Working on What Matters, Left-handed Threads, and Being Lucky (A Rob Solo Adventure)

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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