Startups For the Rest of Us

Episode 679 | Mock Features, A Failed Launch, Becoming a Freelancer, and More Listener Questions (A Rob Solo Adventure)

10 snips
Sep 19, 2023
Explore how 'mock features' can be a game-changer in B2B SaaS sales to meet buyer expectations. Discover essential strategies for recovering from a failed launch and the advantages of phased rollouts. Gain insights on crafting organic marketing content tailored for software tools. Delve into the dynamics of acquisitions for small startups and understand what engineers face during this process. Lastly, learn valuable tips for junior engineers transitioning into consulting and freelancers.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Mock Features for Closing Deals

  • Use "mock features" in B2B SaaS sales for high-ticket items.
  • Build requested features as mocks to increase closing rates if the buyer isn't the end-user.
ADVICE

Marketing Beyond Launch

  • Don't rely solely on launch hype; focus on continuous marketing efforts.
  • Explore alternative marketing like cold outreach, SEO, integrations, and partnerships.
ADVICE

Phased Launches for Product-Market Fit

  • Build a launch list before coding to avoid public launches before product readiness.
  • Use phased launches to gather feedback and adjust pricing and features iteratively.
Get the Snipd Podcast app to discover more snips from this episode
Get the app