Strategies for Effective Product Launches and Marketing Insights

In episode 679, join Rob Walling for another solo adventure where he answers listener questions. He discusses how “mock features” can be implemented to close deals with certain buying dynamics, how to recover from a failed launch, and the benefits of phased launches to minimize those. Rob also gives advice on creating organic content for a SaaS and suggests alternative marketing strategies to content creation. Finally, he covers what an engineer might encounter during an acquisition in a small startup and how to dive into consulting and contracting.

Topics we cover: 

• 3:43 – Mock features for B2B SaaS
• 6:20 – Recovering from a failed launch
• 10:37 – Advice for a consumer-facing “vitamin” product
• 12:53 – Creating content to market SaaS tools
• 17:13 – Acquisitions for startups with small engineering teams
• 20:24 – Consulting for junior and mid-level engineers

Links from the Show: 

• The SaaS Playbook
• MicroConf Connect Applications are Open!
• Episode 671 | Working on What Matters, Left-handed Threads, and Being Lucky (A Rob Solo Adventure)
• Ab Advany’s “Mock Features for B2B SaaS”

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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